How did I build a launch across a portfolio of brands?

  1. 1

    Start with the story that belongs everywhere.

    For Star Wars: Galaxy’s Edge, that meant turning the opening of Disney’s biggest-ever themed land into a narrative that could live across the company.

  2. 2

    Give every network its own way in.

    Build unique activation with individual audiences in mind, from Disney Junior and Disney Channel to ABC, Freeform, and ESPN.

  3. 3

    Send the launch to prime time.

    Specials, cast visits, live segments, giveaways, and sneak peeks made Galaxy’s Edge as much a television event as a theme park opening.

  4. 4

    Report back to each partner.

    Close the loop after every campaign: what happened, what worked, and what we learned.

What happened.

5Disney businesses aligned on one launch plan
18+shows, specials & segments in one takeover
30M+gross TV impressions