How did I turn two established brands into one?

  1. 1

    Start with what both already believe.

    Texthelp and n2y each spent 25 years building on the same idea: everyone deserves to understand and be understood. That became the foundation for Everway.

  2. 2

    Give the new brand something bigger to stand for.

    Build the story around what Texthelp and n2y could say together that neither could say alone, then turn it into positioning that could work across markets, audiences, and products.

  3. 3

    Connect the pieces into a whole.

    Create the messaging and brand architecture that brought products, sites, and teams under one Everway story.

  4. 4

    Coordinate the rollout worldwide.

    Turn the strategy into a launch plan spanning customer communications, websites, sales, and internal teams across North America, Europe, and Asia-Pacific.

What happened.

12+products brought into one brand architecture
40+launch assets built around the new identity
90days from messaging approval to launch